RAT Pack

[jim@xxxxxxxxxxxxx]

jay levine <levine98@xxxxxxxxxxx> writes:

> Does anyone have any notion why the RAT thing is so lame?  Is it lack
> of brand identification, poorly administered, lack of dealer
> involvement, or too early in the product/brand lifecycle to have a
> significant following?

    I'd say it's because it's contrived, and appears to be a marketing
gimmick.  Having said that, while I was a member (I joined to take
advantage of their cheap insurance deal) they did organise some
interesting-looking events, but I was too busy doing other stuff (mainly
riding my bike ;-).

    I also think that in this country (and probably others) it's
something of a slight to the existing Triumph Owners Motorcycle Club,
which may not have official factory backing but is made up of Triumph
enthusiasts.  It looks to me as though Triumph want to completely
control all elements of the "Triumph Experience".

    It seems to me that good clubs are formed by their members, not by
some external agency - TSRA is a shining example of this.

                Jim
- -- 
      jim@         ,'_            Robin:    "How's the bike Duncan?"
  gillespie.org   / -.--.    ___  Duncan:   "Don't know .. they haven't
                 _\_  ~-.`--'_.-'            brought all of it back yet!"
                / /\\    \--'_ \\ 
 '99 Sprint ST  \__/ `---'  \__/  

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