Re: [ST] Arai policy change for Phone and internet sales

[Lex Offer <reffoxel@xxxxxxxxxxx>]

Al,

Reasons for markup at a local dealer are Overhead, property rental in good location, employee salaries and benifits, insurance, electricity, etc.  Also lower volume of sales due to smaller market.

Internet dealer.  Can be run from anywhere so cost of property rental/lease can be minimized, ie no need for a show room with lotsa lights and stuff that runs of the various bills.  Minimal staff, you only need a few to take the internet orders and ship them out.  and the big reason, larger volume of sales cause the whole world is your market.

At 08:29 AM 12/15/01 -0800, you wrote:
>Why is there such a large difference in the cost of helments. They all must
>meet the same standards, after that it looks like you are paying for paint
>and padding and vents. Why can someone sell the helment on the net for $200
>dollars less than in the store. Sounds like a pretty stiff markup to me.
>Al

Lex "Digital Dawg" Offer
reffoxel@xxxxxxxxxxx
2000 Lucifer Orange Sprint ST
1986 VF1000 F-2 Bol d'Or

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