Re: [ST] Arai policy change for Phone and internet sales

[Paul Reyes <plreng23@xxxxxxxxx>]

Lex,
 This is true but, the Helmet Harbor also has a store and employees and
lots of stock in there showroom. Yet there prices are still low. If you
want go the there site and read his profile. So the overhead markup
theory is not completely right. Remember what happened in the midwest
with gas after 9/11. I know that is not the same as overhead but a good
example of price gouging by an industry.

 Paul Reyes
 99 ST Blk

Lex Offer wrote:
> 
> Al,
> 
> Reasons for markup at a local dealer are Overhead, property rental in good location, employee salaries and benifits, insurance, electricity, etc.  Also lower volume of sales due to smaller market.
> 
> Internet dealer.  Can be run from anywhere so cost of property rental/lease can be minimized, ie no need for a show room with lotsa lights and stuff that runs of the various bills.  Minimal staff, you only need a few to take the internet orders and ship them out.  and the big reason, larger volume of sales cause the whole world is your market.
> 
> At 08:29 AM 12/15/01 -0800, you wrote:
> >Why is there such a large difference in the cost of helments. They all must
> >meet the same standards, after that it looks like you are paying for paint
> >and padding and vents. Why can someone sell the helment on the net for $200
> >dollars less than in the store. Sounds like a pretty stiff markup to me.
> >Al
> 
> Lex "Digital Dawg" Offer
> reffoxel@xxxxxxxxxxx
> 2000 Lucifer Orange Sprint ST
> 1986 VF1000 F-2 Bol d'Or
> 
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