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Re: Motorcyclist magazine



Hey Mark, I understand that Yamaha's reason for not bringing there new sport
tourer, the FJR1300?, to the US is because of a "soft" sport touring market.
If thats true, what do you think about that?
Mark Hanke


- -----Original Message-----
From: Marc Cook <marccook@xxxxxxxxxxxxx>
To: ST@xxxxxxxxxxxxxx <ST@xxxxxxxxxxxxxx>
Date: Thursday, November 30, 2000 12:05 PM
Subject: Motorcyclist magazine


>Geez...you guys. Nobody's ever happy! <g>
>
>Read the story again carefully, please. Our intent was to sample four
points
>along the possible sport-touring spectrum and because we've done more
recent
>editorial on Triumph models than our last VFR test, we decided to let the
>Honda stand in for this class of sporty sport-tourer. I had hoped to make
>that clear, but apparently did not.
>
>Now, should Ducati elect to bring us the ST4S, I can see a full-on,
>sport-touring comparison coming up, pitting the VFR and the ST against the
>R1100S and the new Aprilia Futura. That would be logical. Having owned an
ST
>and having ridden all the bikes save the Futura, I'd say the Triumph will
do
>quite well. THAT would be the sport-touring story you guys were expecting
>with the "Four for the Road" piece.
>
>One other thing. Editorial coverage in the magazine has nothing to do with
>advertising pages. Really. Honest. When Mitch and John and Garrett and I
sit
>down to work out an issue plan, we don't look at our advertiser index and
>decide who should be included. And, in fact, if you did care to
>cross-reference you'd find that Triumph is given editorial space way out of
>proportion to its advertising budget (that would be zero) and its
>penetration into the U.S. market. Why? We're also enthusiasts, and we want
>to ride and write about the bikes that interest us.
>
>--Marc
>
>
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