RE: [ST] Closing Triumph Dealers

["Ken Mitchell" <kp.mitchell@xxxxxxxxxxx>]

Kevin brings up a good point about the sales lag on Triumphs.

When the Japanese companies announce a new bike, they get the journalsits
out on them right away, and follow up by putting scores of them right into
the dealerships. Dealers benefit by being able to sell them at or near list
price because they're the "latest and greatest." (Note: Honda did screw that
one up with their 600RR, leaving their dealers dry for months and losong
orders to the Kawi 636 & Yammie R6.)

Triumph, OTOH, announces a bike like the "Rocket 3", suggestes an June '04
availability, and delivers promptly.....in October. No one is interested
anymore, as it's no longer "in the news", or on the front cover of the
magazines. Get a marketing clue, Triumph! Announce the stuff when it's on
the way to the delears. Tell me all about the Daytona 600, then how I can go
right to my dealer and GET ONE NOW.

But I'm a machinist/protographer. WTF do I know about marketing bikes?

Ken M.
'00 RS



- -----Original Message-----
From: Kevin T. McDonald
Subject: Re: [ST] Closing Triumph Dealers


I asked about the dealer closings with the local BMW/Triumph dealer and was
told that: 'People wait until the bikes get cheap' to buy Triumphs whereas
they usually pay near list price for BMW's. I bought my 01 ST there in 02
for $2000 off list price. I think the Triumph market generally runs at a
discount and maybe isn't very profitable compared to BMW's or perhaps the
Italian brands. I don't think the Triumphs provide the volume to compensate
for the low profit like jap bikes so maybe the dealers just say 'screw
it'...


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