Re: [St] RAT's

[Bill Pitt <billpitt3@xxxxxxxxxxx>]

You're right Phillip,
    A ride is worth thousands of words but....How do you get a ride?  My dealer had the truck years ago but can't get them back. Last year I went to Americade for a day and couldn't get on the new Tiger. I went to Daytona and you could get a good ride there but The "Rat Ride" was lame.  The guy leading the ride was great but "Rat" is so poor on publicity there were 7 of us on the "Big Daytona Rat Rally", that included the leader's girlfriend. It wasn't the leader's fault no one was there, it was Triumph's publicity campaign, or lack there of. It's my feeling that tens of thousands see the bike at the traveling show. The traveling show is an indication of their presence in the market place and helps sales and resale's.  Every other manufacturer is present, even Ural??? The traveling show has hit my computer several times since August pumping the show, it displays every brand of bike but Triumph??? So Philip, you're right, I want to ride not look, but I ride over 20,000 a year and I like to move up every 2 years. I've had 4 new Triumphs since 1999, unfortunately due to the poor publicity by Triumph my resale isn't worth much!!!!!!!!!! Nate, I think that 99% of Triumph buyers are former Triumph owners, the bikes need to be in the public's face . I continually hear statements like " I didn't know Triumph was still  in business" or " I heard they were in trouble and couldn't afford the show circuit". These comments are from people that ride motorcycles, but not Triumphs.  I'm very happy with my Triumph, and my dealer. I would just like Triumph to get out into the public's eye more, it would benefit all of us.
billybob

> Date: Tue, 11 Dec 2007 06:14:43 -0800
> From: philip.schilt@xxxxxxxxx
> To: ST@xxxxxxxxxxxxxx
> Subject: Re: [St] RAT's
> 
> actually i think what they is even better. they follow the show and have a demo truck at a dealership that same weekend. screw sitting on bikes, i would want to ride them. granted they may be missing on some audience, but with proper advertising i would think a demo ride speaks more of the bike then seeing one at a show.
> 
> philip
> 
> ----- Original Message ----
> From: Nathan Maher <nate@xxxxxxxxxx>
> To: ST@xxxxxxxxxxxxxx
> Sent: Tuesday, December 11, 2007 7:59:27 AM
> Subject: Re: [St] RAT's
> 
> Bill Pitt wrote:
> Why isn't Triumph participating in the large motorcycle shows?  It gives 
> the appearance they're going out of business. Several people have asked 
> me how come Triumph went out of business, etc. Their lack of 
> participation hurts their sales and our resales.
> 
> It's funny you'd say that Bill, I think they don't go to the shows 
> because their market research showed them that it was a poor way to 
> generate sales and that their money was better spent elsewhere.
> 
> And based on the numbers Triumph showed recently their hardly going out 
> of business or hurting for sales.  As far as I can tell they continue to 
> show healthy growth and are probably doing the right thing not 
> over-extending themselves.
> 
> Just my 2¢,
> 
> Nate
> 00SprintRS
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